A non-profit destination marketing organization (DMO). Our team creates brand awareness and advocacy for the entire region, from Howe Sound to Desolation Sound, with bold, inspiring and engaging marketing campaigns that motivate people to visit the Sunshine Coast. We are led by a volunteer Board of Directors and managed by a small team of dedicated staff. We are supported by our 250+ members from all facets of business within the region’s tourism industry as well as our local, provincial and Indigenous governments who all see the value of growing the tourism economy and working together to market the Sunshine Coast in a way that no one business could achieve individually.